Booking a job as a celebrity makeup artist used to take years of hard work, networking and building connections in the industry. It was all about working your way up the ladder and maintaining a good reputation. But now thanks to social media, building a career in the celebrity beauty world is just a click away.
Social media has its high points when it comes to promoting a business or brand, especially in the beauty world. But for some makeup artists who’ve worked in the industry for 20+ years, the rise of social media has brought about a new set of challenges.
“In the past, makeup artists like myself, were paid off our reputation, our portfolio. Today you’re paid based off of that in addition to your social followers,” says Benefit Global Makeup Master Jose Rivera to E! News. “There are some makeup artists who make more money than I do and they have not even a smidgen of the experience but because they have 3 million followers…Well.”
The new makeup artists who have utilized social media as a branding mechanism are causing a shift in the industry and changing the rules of currency. Some of these makeup artists do not ask for money, but instead the form of currency they ask for is for the celebrity to follow them on social media and to ask their followers to do the same.
“I’m appalled when I hear about it because it’s people like Patrick Ta that are sabotaging the entire industry by doing that. You know, lucky for him that he can afford to do that but the rest of us have to work for a living,” says celebrity makeup artist Pati Dubroff to E! News, calling out one artist who several claim provides services for posts. “We’ve established our worth. We’ve had to cut our rates for so many reasons, and also because of people like him and others who will work for free, then it’s bringing the whole standard down.”
The older generation of makeup artists understands the idea of using social media to promote your talents and skills, but to exchange your talent for followers is just not ok.
What do you think of this idea of exchanging services for followers instead of money?
Post your comments below and view the original article on E! News.