Elizabeth Arden has launched a new campaign to pay tribute to the brand’s eponymous founder and offer a glimpse of the company’s history.
“From the Desk of Liz Arden” will take us behind-the-scenes with fictional character Liz Arden and her celebrity pals. Think of Liz Arden as the Elizabeth Arden brand personified. Via social media, Liz will become a source of inspiration and information for the brand’s core demographic—active, professional women.
I love this launch video featuring comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Gregg, aka Gabi Fresh.
In the clip, Liz Arden is moving into her new office space in New York City, which Handler, Apfel, Moretti and Gregg help her decorate. The chic space is reinvented with a blend of vintage items and new décor as each influencer leaves a small token for Liz to discover.
The campaign will launch globally this month with a complete rollout by early June. It will be supported with extensive new content, paid media, and ongoing influencer partnerships per Elizabeth Arden.