Category: Influencers
Could Your Instagram Be Breaking the FTC’s Endorsement Guidelines?
This is a heads up for beauty influencers and brand owners! The Federal Trade Commission (FTC) is...
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2017’s Top Beauty Influencers According to Forbes
For the first time, Forbes released its own list of top social media influencers. Each quarter for...
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Beauty Bakerie Is Teaming Up With Gabby Douglas For A Sweet Colloboration
In this article, I talk about the power of influencers and one of our favorite beauty brands has...
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Why Micro-Influencers Are The Next Big Thing
Traditional marketing has often relied on celebrities to promote their products. Think a Marilyn...
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Are Social Media Followers the New Currency for Celeb Makeup Artists?
Booking a job as a celebrity makeup artist used to take years of hard work, networking and...
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UK Beauty Vloggers Become Digital Faces for L’Oréal Paris
L’Oréal Paris has partnered with five beauty vloggers to be ambassadors for their brand. The five...
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Elizabeth Arden Taps Digital Influencers for New Online Campaign
Elizabeth Arden has launched a new campaign to pay tribute to the brand’s eponymous founder...
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TRESemmé Taps Chrissy Teigen to Host YouTube Series
TRESemmé has tapped model and television host Chrissy Teigen to host a series of humorous YouTube...
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