If you’re a beauty brand or blogger, chances are you’ve posted a flat lay or two on your blog or social media pages. These styled photos are a mainstay for your brand, but nailing the perfect shot can be trickier than it looks. Below, are five quick and easy tips that I’ve used to style countless overhead shots for myself and my beauty clients. Jot down these tips to help your images pop!
1. Invest in a good camera. If you’re launching a beauty brand or blog, strong photography is a must-have! Set aside funds in your budget for a DSLR camera and lens. (Fun fact: I bought my Nikon DSLR camera for $600 on Craig’s List when I first started blogging in 2009! I used my rent money to buy it — ha! That camera is still going strong to this day.) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Find good lighting, preferably natural light. I always shoot flat lays for clients right by my office window with the blinds pulled completely open. If the weather is nice, I go outside! I’m sure my neighbors think I’m strange with my big ol’ white foam board and step stool, but I sholl don’t care!
3. Speaking of which, you’re gonna need some tools. As aforementioned, I use white foam boards ($2 at Michael’s) and a step stool or chair to get the perfect overhead shot. A horizontal tripod is also a lifesaver! Here’s the tripod I use. (But until you can get one, use your ARMS.) ⠀⠀
4. Balance your products and props. Adjust your shot so that there’s a balance of opposites on either side. Big items should be opposite of small items. Light colors should be opposite of dark. Shiny items should be opposite of matte items.
5. Incorporate brand props. In many of my styled images right here on The Gram, you’ll see my business cards peeking out in the corner. That’s intentional 🙂 Find elements that are unique to your brand and incorporate them into your images. You can also utilize prop items such as flowers, makeup brushes, cute trays, journals, etc.
Got questions about prop styling or beauty flat lays? Let’s chat below!
Photo credit: BareMinerals Instagram