Author: Nicole Marie Melton

Meet Me in DC at the RISE Empowerment Tour!

I’m excited to speak at the RISE Empowerment Tour in Washington DC on Saturday, July 29! My workshop will be a Branding Masterclass that will show you exactly how create a brand story and visuals to attract your dream clients and do the work you LOVE! Melton Digital is three years old and I can wholeheartedly say that branding has been a major pillar for my company.  From social media posts to photography, understanding and communicating my brand has helped my business is countless ways.  I’m so grateful for the opportunity to be a part of this event! For...

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[PHOTOS] Our First DMV Beauty Lounge Meetup!

I am BEYOND grateful to all the ladies who attended our Open House and launch of the DMV Beauty Lounge this past weekend! This was my very first event and it was standing room only. Wow! So, so humbled! There has been such a huge response for a beauty community in this area, so I am excited that we’ll be hosting more meetups.  I created the DMV Beauty Lounge as a gathering place where beauty influencers, professionals and brand owners can come together, network and learn ways to grow! I would love for you to join the DMV Beauty...

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60% of Snapchat Users Use the App Every Single Day

A massive 60% of Snapchat users in the US are on the app every day according to a new survey by GlobalWebIndex. Snaps disappear within 24 hours, which gives users good reason to check their Snap feed each and every day.  The popular video-sharing app has seen rapid growth the past year and hit 143 million daily users worldwide. With SO many users logging on daily, this has potential to be a huge advantage to brands, bloggers and influencers, but many of us brand managers are still struggling to figure out how to leverage, and most importantly measure, engagement...

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L’Oréal Buys IT Cosmetics for $1.2 Billion in Cash

L’Oréal has scooped up IT Cosmetics in a cash deal worth $1.2 billion. If you’ve never heard of It Cosmetics, you are totally missing out! The brand was founded in 2008 by Jamie Kern Lima and Paulo Lima, with many of its products developed with leading plastic surgeons to provide solutions to women with acne, rosacea, and other challenging skin conditions. What makes the story of IT Cosmetics SO remarkable is that it was built into a billion dollar brand in just eight years. EIGHT years y’all. Jamie has always done an awesome job of telling her story, which...

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Elizabeth Arden Taps Digital Influencers for New Online Campaign

Elizabeth Arden has launched a new campaign to pay tribute to the brand’s eponymous founder and offer a glimpse of the company’s history. “From the Desk of Liz Arden” will take us behind-the-scenes with fictional character Liz Arden and her celebrity pals. Think of Liz Arden as the Elizabeth Arden brand personified.  Via social media, Liz will become a source of inspiration and information for the brand’s core demographic—active, professional women. I love this launch video featuring comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Gregg, aka Gabi Fresh. In the clip, Liz...

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