Author: Nicole Marie Melton

BGD Live #7: How Do I Create Beauty Content Consistently?

“I don’t know what to post.” If you’ve ever said this to yourself, you’re in the right place. We’re going to work together to unpack exactly how you can find a steady stream of amazing content for your beauty audience! I’ve worked in online beauty and influencer marketing for seven years. What I know for sure is there is not and will never be a shortage of beauty content ideas. Posting consistently requires that you go beyond #FOTD selfies and the same flyer promoting your bundle deals reposted three times a week. In order for you to create content...

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BGD Live #6: How Do I Define My Niche As A Beauty Influencer?

If you take a walk through any Sephora, Ulta or your neighborhood beauty supply store, you’ll see there are A LOT of beauty product categories! The world of beauty is very vast and the truth is you can’t be truly passionate about everything in this industry. From hair extensions, to colored mascara, to gel nail polish… the beauty list goes on and on! Now, imagine having to cover ALL those categories on your blog. **blank stare** That would be SO overwhelming! This is why it’s important to define your niche as a beauty influencer. A niche is simply your...

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BGD LIVE #4: How Do Beauty Influencers Get To Work With Brands?

Working with beauty brands is an exciting part of your journey as a beauty influencer! Brand partnerships give you added visibility and are a great way to earn income with your content. But inking a brand deal as an influencer isn’t an easy feat and won’t happen overnight as you build your beauty business. It’s important to position yourself and your content in order to get the attention of big brands. So how do influencers get to work with brands? It starts with what I call “The Three C’s.” Press play above to hear me discuss how you can...

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BGD LIVE #3: How Do I Become a Beauty Influencer?

If you have always wondered what steps are helpful in starting and growing as an influencer, you’re in the right place! Beauty influencers work with companies to support their new product launches through sponsored posts on social media and their blog. Influencers also appear at in-person events, such as press launches, beauty expos, or in-store retail pop-up shops. In the past few years, influencers have also been hired to create branded products for these companies. Press play above to hear me discuss how you can become a beauty influencer. You can also download a full list of my Show...

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BGD LIVE #2: What Is A Beauty Influencer?

Hi beauty friends! A beauty influencer is someone who creates content and drives engagement for a beauty brand. Influencers are real women who have created a loyal community and engaged following on their social media and online platforms. If you have always wondered what exactly it means to be an influencer and partner with beauty brands, hit play above to watch the replay! You can also download a full list of my Show Notes for you to save! These notes are your “cheat sheets” to download and use as you grow your beauty influencer business. Click the button below...

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