Author: Nicole Marie Melton

BGD LIVE #9: How Do I Connect With Brands for Partnerships?

In Episodes 7 and 8 we talked about how to create content ideas and make a schedule for your posts. Now that you have a solid content strategy, it’s time to start reaching out to beauty brands for partnerships! There are several types of brand partnerships, but in the beginning of your beauty influencer journey, these are the three partnerships I suggest you start with first: sponsored content, social media takeovers, and event hosting.  Press play above to hear me break down each of these partnerships. In today’s freebie I also share a FULL email template that you can...

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BGD LIVE #8: How Do I Create A Schedule For My Beauty Content?

In Episode 7 we talked about how to create a steady stream of beauty content ideas to help you post more consistently.  Now that you have a ton of topic ideas, the next step in building your influencer business is to create a schedule for your posts. There are three categories to consider when creating your content schedule: daily posting, weekly posting, and seasonal posting.  Press play above to hear me break down each category and how you can determine your Optimal Posting Window. In today’s Show Notes, I give you a FULL sample content calendar to plan your...

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BGD Live #7: How Do I Create Beauty Content Consistently?

“I don’t know what to post.” If you’ve ever said this to yourself, you’re in the right place. We’re going to work together to unpack exactly how you can find a steady stream of amazing content for your beauty audience! I’ve worked in online beauty and influencer marketing for seven years. What I know for sure is there is not and will never be a shortage of beauty content ideas. Posting consistently requires that you go beyond #FOTD selfies and the same flyer promoting your bundle deals reposted three times a week. In order for you to create content...

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BGD Live #6: How Do I Define My Niche As A Beauty Influencer?

If you take a walk through any Sephora, Ulta or your neighborhood beauty supply store, you’ll see there are A LOT of beauty product categories! The world of beauty is very vast and the truth is you can’t be truly passionate about everything in this industry. From hair extensions, to colored mascara, to gel nail polish… the beauty list goes on and on! Now, imagine having to cover ALL those categories on your blog. **blank stare** That would be SO overwhelming! This is why it’s important to define your niche as a beauty influencer. A niche is simply your...

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BGD LIVE #4: How Do Beauty Influencers Get To Work With Brands?

Working with beauty brands is an exciting part of your journey as a beauty influencer! Brand partnerships give you added visibility and are a great way to earn income with your content. But inking a brand deal as an influencer isn’t an easy feat and won’t happen overnight as you build your beauty business. It’s important to position yourself and your content in order to get the attention of big brands. So how do influencers get to work with brands? It starts with what I call “The Three C’s.” Press play above to hear me discuss how you can...

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