This is a heads up for beauty influencers and brand owners! The Federal Trade Commission (FTC) is cracking down on improper social media ad disclosures. Last week the FTC sent warning letters to 90 influencers saying they may be violating the FTC’s Endorsement Guidelines. The FTC considers sponsored content to be “native advertising.” Therefore, influencers are bound to truth-in-advertising standards when posting sponsored content to social media. The letter reminds influencers, “The FTC’s Endorsement Guidelines state that if there is a ‘material connection’ between an endorser and the marketer of a product – in other words, a connection that...Read More
Author: Antoinette Childs
Consumer products goods company, Unilever is set to buy high-end makeup brand Hourglass Cosmetics. Unilever owns personal care brands such as Dove, Ponds, Vaseline, Simple and Suave. So far the terms of the deal are undisclosed, but it is set to officially close in the third quarter of this year. Since 2015 Unilever has acquired Living Proof, Dermalogica, Kate Somerville, Murad, and REN. However, this is the conglomerate’s first foray into color cosmetics and social media played a huge part in this acquisition. In Unilever’s press release, Alan Jope, President of Personal Care, said “We are delighted to be...Read More
There is no doubt Korean beauty products are one of the hottest trends in American beauty. Department stores are eager to hop onto the K-beauty trend in a big way, and that’s exactly what Bloomingdale’s Soho did with the Soko Glam Mini Shop. Soko Glam is an online retailer focused specifically on K-beauty products. They feature brands such as Leaders, Tony Moly, Skinfood and more. Founder of Soko Glam, announced the Mini Shop via Instagram (of course!). NYC, we’ll see you this Saturday? #SokoGlamMiniShop ⠀ ⠀ We’re super excited to announce Soko Glam’s first ever mini shop at...Read More
Last but certainly not least in our Forbes’ Richest Self-Made Women list is Jamie Kern Lima, founder of IT Cosmetics. (Read the first two profiles here and here!) Jamie is worth $410 million and as the CEO of It Cosmetics, she is the first female CEO in L’Oreal’s history. So how did this former Miss Washington USA and news anchor get to this point? Read on and find out! As with all of the richest beautypreuners, Jamie Kern Lima created her product to solve a problem: her red, blotchy rosacea and lack of eyebrows due to a medical condition. Fed...Read More
Welcome back to the series on Forbes’ Richest Self-made Women in America! Last week I profiled, Dr. Katie Fields and Dr. Kathy Rodan of Proactiv and Rodan + Fields. This week I’ll be delving into drugstore favorite NYX Cosmetics and its owner Toni Ko. At #57 on the list, Toni Ko is worth a cool $260 million dollars, not a bad return on the $250,000 her parents gave her to start this business. You could say that beauty is in Ko’s blood. Her parents made their living in California wholesaling perfumes and cosmetics. After learning the ins and outs...Read More
- BGD LIVE #9: How Do I Connect With Brands for Partnerships?
- BGD LIVE #8: How Do I Create A Schedule For My Beauty Content?
- BGD Live #7: How Do I Create Beauty Content Consistently?
- BGD Live #6: How Do I Define My Niche As A Beauty Influencer?
- BGD LIVE #4: How Do Beauty Influencers Get To Work With Brands?