Could Your Instagram Be Breaking the FTC’s Endorsement Guidelines?
This is a heads up for beauty influencers and brand owners! The Federal Trade Commission (FTC) is cracking down on improper social media ad disclosures. Last week the FTC sent warning letters to 90 influencers saying they may be violating the FTC’s Endorsement Guidelines. The FTC considers sponsored content to be “native advertising.” Therefore, influencers are bound to truth-in-advertising standards when posting sponsored content to social media. The letter reminds influencers, “The FTC’s Endorsement Guidelines state that if there is a ‘material connection’ between an endorser and the marketer of a product – in other words, a connection that...
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